What Are Cookies?

A cookie is a small text file that includes a unique identifier sent by a web server to the browser on your computer, mobile phone or any other internet-enabled device when you visit an online site. Cookies and similar technologies are widely used to make websites work efficiently and collect information about your online preferences. For simplicity, we refer to all these technologies as “cookies.”

Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information, e.g. a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third-party advertisers. These beacons do not have any information that could directly identify you.

How Do We Use Cookies?

We use cookies and other tracking technologies to customize content and advertising, provide social media features and see how our visitors move through our website. We use this information to develop our products and services and make decisions about improving our services to our website users and customers.

We may engage third-party tracking and advertising providers, such as those named below, to act on our behalf to track and analyze your website usage through cookies. These third parties collect, and share with us, usage information about visits to our website and, sometimes by correlating this information with other information (e.g. your IP address), measure and research the effectiveness of our advertisements, track page usage, help us target our recommendations and advertising, and track use of our offers and promotions.

Strictly Necessary Cookies

These cookies are essential for parts of our website to operate. They enable users to move around our website and allow us to recognize a user within our website to provide them with the service they asked for, such as remembering the user’s sign-in details.

Performance Cookies

These cookies collect information on how users use our websites to help us improve areas such as navigation and to help us fix technical issues or errors. For example, we use these cookies to help us understand how you arrive at our website, browse or use our website and highlight areas to improve our website.

Functionality Cookies

These cookies help us customize our website content based on a user’s preferences. They remember the user’s choices, language, visited pages, and any changes the user makes to text size or other parts of our website pages. The information these cookies collect may be anonymized, and they cannot track browsing activity on other websites.

Targeting/Advertising Cookies

We may use other cookies to target and re-target visitors to our websites with the most relevant digital advertising to the user. These cookies also limit the number of times you see an advert or certain content and help measure the effectiveness of an advertising or marketing campaign. Using existing cookies from many sites already on your computer, we partner with 3rd party companies to deliver advertising to specific computers.

Authentication Cookies

These are used to help us customize website content based on your selections.

We use identification cookies to remember your choices and show you when you’re logged in to the website.

You can control whether or not these cookies are used, but preventing them may mean you cannot access certain features or services. Preventing these cookies may stop us from remembering that you didn’t want a specific feature or service.

If you have any questions regarding cookies deployed on our website, contact our Data Protection Officer at dataprotection@approvu.com.

You can find more information about cookies, behavioural advertising and online privacy at https://youradchoices.ca/. 

Third-Party Generated Cookies

We integrate a few other services into our website – for example, we use a service called Hotjar to generate pop-up surveys.

These services might use cookies of their own. You can read their privacy policies here:

How To Reject Cookies?

If you do not want to be tracked by Google Analytics cookies, you can opt out by installing a browser plug-in here: https://tools.google.com/dlpage/gaoptout/.

You can prevent cookies from being set on your browser at any time. For instructions on how to block, delete or disable any cookies, please consult yourbrowser’ss’‘Hel’’ or’‘Suppor’’ section. Please note that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our website.

Please consult the following links for information on cookie management and blocking according to your browser:

You can also find more information and manage cookie storage at: https://youradchoices.ca/ 

Effective Date: February 2022.

  • FSRA# 13412
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